$3.75 Crumbs Bakery

First up, Crumbs Bakery red velvet cupcake! I have to disclose that I’ve eaten a Crumbs red velvet cupcake before and didn’t think it was anything special. I’d go as far as to say I regretted eating it. That said I’m glad I gave them another chance.

So Crumbs is a well-known and loved bakery with locations along the east coast, IL and CA. I went to the 8th St. location in Greenwich Village for my trip; it’s right on the way to NYU so I took my cupcake to class for dinner. I should’ve taken a picture of it, but ended up taking a bite before I remembered to. Oh well.

The most important part of a red velvet cupcake is the frosting and the frosting was just right (not too sweet so my teeth didn’t hurt). I’m generally a fan of sprinkles/jimmies but am a cream cheese frosting purist so I would’ve passed on them and the crumbled red velvet cake on top.

Speaking of cake, the difficulty in red velvet is the cake texture; too often it comes out dry. Crumbs’ texture was adequate, not dry but could’ve been moister (is that even a word??). There was plenty of frosting though, so I could take every bite of cake with some frosting.

Overall, I give Crumbs a “good” rating. I will say the service at this location was excellent. I overheard a worker describing some of the cupcakes to another patron and it was clear he was a cupcake connoisseur and very good at articulating the nuances of each cupcake.

Off to the next one…


Sprinklers located throughout the building…

As I entered Kaufman Management Center to do my brand strategy presentation, I saw that sign and experienced a moment of sheer joy as I thought it read “Sprinkles located throughout the building”. I fully anticipated finding Sprinkles cupcakes located throughout the building. Sprinkles happens to be my most loved cupcake bakery and I haven’t had one since I moved from CA 2+ years ago. As i realized my mistake, I tweeted my dismay and begged Sprinkles to come to NYC….

Less than 24 hours later, i see a tweet from Sprinkles cupcakes announcing their arrival in the Big Apple! I adore Sprinkles and am anxiously awaiting their arrival, but realized that I haven’t given all the NYC bakeries a fair shake. My cupcake of choice is red velvet so I’ve decided to do a city wide red velvet cupcake tour. My goal is to find the BEST red velvet cupcakes in the city. Stay tuned for my red velvet madness updates!

For those who want to make their own red velvet cupcakes, here’s a recipe for the cream cheese frosting (which is really the best part). And for those of you who are also sans Sprinkles, they sell their cupcake mix at Williams Sonoma and the red velvet is amazing. This frosting recipe comes from them.

Sprinkles Cream Cheese Frosting
8 oz. Cream cheese (room temp)
1stick of butter, firm not cold
3 3/4 c. Sifted powder sugar
1/8 t. salt
1/2 t. vanilla extract

Using flat beater in your electric mixer, beat cream cheese, butter and salt on med/low speed until smooth and creamy (2-3 mins). Reduce the speed to low and gradually add the confectioners sugar; beating until incorporated. Add the vanilla and beat until mixed.
Do not over beat or frosting will incorporate too much air ( should be creamy and dense like ice cream). Add milk (1t. at a time) if frosting is not spreadable.

What’s your bakery and cupcake of choice? Any that I should put on my must visit list?